Palma de Mallorca, 07th Mar 05

TOURING ART & PHOTOGRAPHIC EXHIBITIONS ENCOURAGE VISITORS TO SEE THE ISLAND'S BEAUTY

As part of the celebrations planned for the Mallorca Tourist Board's Centenary, two touring art exhibitions have been organised. On Mallorca, the tourist board has lent its own paintings for a roving exhibition around the island. In the UK, the "Mallorca Enchanted" photographic exhibition will start this month in London.

THE MALLORCA TOURIST BOARD CENTENARY
TRAVELLING ART COLLECTION

In 1905 the Mallorca Tourist Board was founded to become a centre for tourism initiatives, and it was to become the first tourist board in Spain. Its’ objective was not only to promote tourism and attract visitors, but to capture the relatively new experience of travelling.

Art was also considered the medium most suitable to achieve its ambitious plans.

It was also necessary to communicate the beauty of Mallorca with an attractive publicity campaign via travel guides, brochures and posters. This campaign was absolutely right, and the people responsible for it really understood how important the medium of art was to create impact and interest in the type of tourism that they wished to attract. This was winter tourism, which was cultural, selective and communicated a feeling of the island via the artists’ work.

Promotion via art was revitalised in 1976 with the publication of annual calendars which depicted the landscapes and customs of the island painted by local or resident artists. These original paintings belong to the Mallorca Tourist Board and form an integral part of its history.

As part of the Tourist Board’s Centenary celebrations, this travelling exhibition of its works of art has been organised to visit the villages of the island that were captured on canvas by these artists as a tribute to them, who very kindly donated their work to the Tourist Board. In the main the exhibition will be found in the main town hall of each location. For further details: The Mallorca Tourist Board, Tel:(0034) 971 71 53 10 or via email: centenarifoment@bitel.es.


“MALLORCA ENCHANTED” PHOTOGRAPHIC EXHIBITION TOURS UK
IN THE MALLORCA TOURIST BOARD’S CENTENARY YEAR

The Instituto Cervantes, in the City of London, is hosting the “Mallorca Enchanted” photographic exhibition throughout the month of March. The exhibition, which sets out to show visitors different facets of Mallorca, features an eclectic selection of images taken by one of the island’s best photographers, Eduardo Miralles.

The exhibition is sponsored by Hasso Rent A Car, Sol Meliá Hotels, Cala D’Or Yacht Club and Mallorcaguides.com/Native Journey. The Mallorca Tourist Board is lending its support to the exhibition throughout its centenary year as part of its ongoing celebrations throughout 2005.

Key VIPS from the island will be giving presentations, including Lucia Graves, daughter of the famous poet and author, Robert Graves, and Prof. Francis Vilar, President of the Sophia Foundation in Palma, will be giving a talk on the island’s famous 13th century philosopher Ramon Llull.

From April the exhibition will move onto Warrington and then onto Edinburgh for the months of May and June. It will then return to London and then onto Germany. For more details of dates, locations and images, please go to: www.mallorcaenchanted.com.

For further information, please contact:
Mallorca Tourist Board, Dominique Carroll / Anna Skidmore,
Tel:(+34) 971 725 396 Fax: (+34) 971 713 540
E-Mail: info@fomentmallorca.org

Further Press Releases:

GOOD NEWS FOR MALLORCA IN 2012 (09th Feb 12)

THREE KINGS - THE FESTIVITIES CONTINUE! (05th Jan 12)

FESTIVE SWEETS CAN BE HEAVENLY (05th Jan 12)